Is a smarter Google worse for translators?

There's an excellent article on the official Google blog about how Google is improving the search engine's natural language understanding.

Two of the big areas of improvement are using synonyms and similar words to expand search results, and automatic translation to find results in other languages.

These are generally useful, because they get more results from the pages we're after. Some examples from the article are adding matches for "song lyrics" when you search for "song words," and matches for "homicide" when you search for a string containing "murder."

But these techniques tend to foil the main ways I use Google when I'm doing research for a translation. When I use Google as a research tool for translation, I'm usually looking for exact phrases. I'm looking to see if a given English phrase is used in the same kinds of contexts as its Japanese equivalent.

I also use it to try and find the English names for Japanese organizations. If I've made a reasonable effort and no English name turns up, then I'll translate it myself, but if there's already an English equivalent with any currency, I think I have a duty to use that. Actually, when there is an English equivalent for an organization name, 95% of the time I find it on the organization's home page. But for the other 5%, it makes a big difference to be able to search on exact phrases.

In these cases, when Google gets too smart, it actually makes it harder to find what I'm after. I especially don't want Google to back-translate my search terms into Japanese, and show me Japanese matches!

You can kind of force Google into being more literal by prepending your search terms with a plus sign (+), but this doesn't always work, and the rules for when it works and when it doesn't are opaque (as far as I've been able to tell).

As Google gets increasingly smart about guessing what we really wanted to search for, I wonder if it will get increasingly hard for those of us who already know exactly what we're searching for, and just want to know if it exists.

3 comments to Is a smarter Google worse for translators?

  • bugbread

    Oh, god, yes. Google has been driving me crazy lately, for exactly that reason. Even the “put things in quotation marks” function has been acting quirky lately.

  • Smarter google has no influence on translator’s work as long as they translate texts which will be published and quality translations are required.

    I wish google all the best whereas I don’t belive it will be able to provide better quality than human translators.

  • Wataru

    Localization company, you might want to read the article before commenting. This is not about Google translation, but about Google’s primary service as a search engine.

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