Localization: Just “translating the words” doesn’t cut it

This month I've been getting ready to make the trip to IJET-20 in Sydney, Australia. I booked my flight to Australia online via Jetstar. Using amazing high-tech IP-geolocation techniques, Jetstar figured out that I was in Japan and decided to treat me to its Japanese-language site. Fair enough; but if you're going to foist off […]